
Case Study: African Technopreneurs/180by2 Black November 2024 Campaign
The Black November 2024 Campaign Case Study highlights a highly successful multi-channel marketing effort that generated over R80,000 in sales within a concentrated 7-day period. This comprehensive analysis details the strategic use of email marketing, landing page optimization, WhatsApp outreach, and targeted segmentation to significantly boost revenue and engagement for a diverse range of tech products.