Content Marketing Articles
Content Marketing Articles
Ayooluwa Uthman
Content Lead @ 180by2 – Smart Glasses & VR52
Articles Published
3+
Years Creating
180by2
Brand
A collection of content marketing articles created for 180by2, South Africa's premier destination for smart glasses, VR headsets, and action cameras. These pieces blend product education, buyer guides, and tech insights to drive engagement and conversions.
Featured
Ray-Ban Meta Smart Glasses: Capabilities Walkthrough
A clear walkthrough of what the glasses do, how the AI features work in practice, and what daily use looks like. Drove 18 checkouts from 3,431 organic sessions over 12 months — roughly 14x the conversion rate of the higher-traffic size guide on the same product line. The piece I point to when explaining the difference between traffic and conversion.
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2026
2025
Antigravity A1 vs. Regular Drones: Is it Worth the Hype?
Read articleEven G2 vs Meta Ray‑Ban Display: Which Should You Buy?
Read articleA True Vision Pro Rival? Galaxy XR Available for Order at 180by2
Read articleMeet the Newest Ray-Ban and Oakley Meta AI Glasses
Read articleInsta360 X5 Buyer's Guide (South Africa, 2025)
Read articleMeta AI on your glasses in South Africa: what's new, how to use it, and where to get it
Read articleHow much is an action camera in South Africa (2025)?
Read articleHow much is a 360 camera in South Africa (2025)?
Read articleThinking of Buying a Meta Quest 2? Here's Why You Should Get the Quest 3S Instead
Read articleBattle of the 8K Action Cameras: Should You Go with the Insta360 X5 or the Ace Pro 2?
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2024
The Evolution of Black Friday: From Chaos to Month-Long Celebrations
From its chaotic origins in 1960s Philadelphia to today's month-long shopping celebration, Black Friday has evolved into a global retail phenomenon.
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2023
11:11: Celebrating Singles Day and South Africa's Independent Spirit
What began as a playful acknowledgment of singlehood in China has grown into a global phenomenon, and in the spirit of Jozi, it's about more than just retail therapy.
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2022
A review of the Meta Quest 2 Years After Release by a First Time VR User
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