Content Marketing Blogposts - Ayooluwa Uthman
52 articles for 180by2 — buyer's guides, product comparisons, thought leadership, and SEO-led education content for the South African XR/AI hardware market. 2022–2026.
All my published work
Case Study: African Technopreneurs/180by2 Black November 2024 Campaign
The Black November 2024 Campaign Case Study highlights a highly successful multi-channel marketing effort that generated over R80,000 in sales within a concentrated 7-day period. This comprehensive analysis details the strategic use of email marketing, landing page optimization, WhatsApp outreach, and targeted segmentation to significantly boost revenue and engagement for a diverse range of tech products.
Upwork Gigs
A few of the freelance articles I've written for clients on Upwork.
Sales letters I've written.
Some of the sales letters I've written: both for personal and for client use.
Some of the Work I did at JDI
A select collection of the articles I had the privilege of writing for the content writing agency: JDI/Plugcontent
RADRPlus : Ayanfe = Alignment ( A story about the whispers of the soul )
An article in collaboration with Radr Africa, about a visual artist whose life depicts the apparent effortlessness that defines the life of a person aligned with their soul.
Ademola — A Story of Being An ‘Individual’
An editorial piece written for Create. Gen Y, narrating a young designer's ongoing journey to Individuality.
The Boy “Ox”
A short narrative on the life and musical journey of musician Olaitan Ikuforiji aka Oxlade
Summer Fiesta ’17: LagosPunk in full force
A coverage story written in collaboration with LagosLife.
The Polymath – Create . Gen Y
An article I wrote for Create. Gen Y
The Assault – Create . Gen Y
An interview with musician Kola Williams, for the publication Create. Gen Y
Today's Woman Dec 2017 Articles
Articles from Today's Woman December 2017 written by me
Today's Woman Jan/Feb Articles
Articles I wrote for the Jan/Feb edition of Today's Woman
Today's Woman Articles March 2018
Articles I wrote for the March edition of Today's Woman magazine
Today's Woman Articles April-May 2018
Articles I wrote for the April-May edition of Today's Woman magazine
Today's Woman Articles June 2018 Edition
Articles I wrote for the June edition of Today's Woman Magazine
